Researching new ways to capture negative sentiment on Instagram

Overview

As the lead product designer driving this initiative, I kicked off an internal exploration of a new ‘comment dislike’ feature to capture negative user sentiment on Instagram. Partnering with a user researcher, content designer, and data scientist, I helped shape the research plan and draft the interview script. Additionally, I designed the dislike icon and prototype we tested with 20 creators across five countries. Through this cross-functional collaboration, we were able to uncover insights about how creators viewed comment sections associated with their posts and gather feedback on the desirability of the proposed design.

Due to the confidential nature of this work, I’m unable to share certain details or full documentation. I’m happy to discuss relevant learnings and approaches in more detail if requested.